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The Instagram page had 36.1k followers at the time of writing. 'You may get a momentary burst of attention, but people will soon move on if they see the rest of your content lacks quality.' If you’re only posting with the goal of getting views and likes, as a content creator, you won’t have longevity,' he warned.

'Trust that quality content will naturally get views and likes. Instead, we should dedicate ourselves to the quality of the content itself. And Spongebob - and the characters on Spongebob - are incredibly direct in what emotion they’re trying to express,” he says.The pop culture expert from LA said that, in his experience, the best content 'rises to the top.' That's why we shouldn't be overly focused on getting views and likes. “Pop cultural figures that become very meme-able have a lot to do with their ability to express specific emotions. Schimkowitz says a combination of factors make Spongebob memes so popular - nostalgia for the past, for one, and the fact that the cartoon was made for children actually makes it easier to design memes.

“You can compare him to things like The Simpsons, or Shrek, or the Marvel movies, and Spongebob just has way more specific formats that have been repeated again and again.” “Overall, if you look at our database, there are few other pop culture properties that are as frequently used in memes as Spongebob,” says Matt Schimkowitz, a senior editor for the site whose job entails sifting through and organizing Spongebob memes submitted by users, as well as defining and explaining the best Spongebob memes. To put that in context, other films and TV shows that make common meme fodder include the Marvel Cinematic Universe, which is only featured in 276 images, and The Simpsons, which has 1,116 images. On Know Your Meme, the internet’s primary database for all things meme-y, Spongebob Squarepants memes currently accounts for 4,635 images.

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